Artikel daripada Lauren Casgren-Tindall
http://www.thedieline.com/blog/2016/1/28/food-labels-revamped
Rujukan:
https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/default.htm
Out with the old and in with the newly proposed nutritional labels! Knowledge is power, especially when it comes to nutrition. Since the 1990s, the FDA has given labels the task of informing the greater public of nutritional benefits with an evolved focus to trans fats in 2006. Food labels are being revamped and consumer patterns and science are leading the way with more advanced findings. As part of the proposed updates by the FDA, serving sizes would reflect actual consumption alongside key elements such as calories, serving sizes, and percent daily value becoming more prominent with a two-year compliance date. Revamps will focus on new nutritional findings, realistic serving sizes, and overall design.
http://www.thedieline.com/blog/2016/1/28/food-labels-revamped
Rujukan:
https://www.fda.gov/Food/GuidanceRegulation/GuidanceDocumentsRegulatoryInformation/LabelingNutrition/default.htm
Out with the old and in with the newly proposed nutritional labels! Knowledge is power, especially when it comes to nutrition. Since the 1990s, the FDA has given labels the task of informing the greater public of nutritional benefits with an evolved focus to trans fats in 2006. Food labels are being revamped and consumer patterns and science are leading the way with more advanced findings. As part of the proposed updates by the FDA, serving sizes would reflect actual consumption alongside key elements such as calories, serving sizes, and percent daily value becoming more prominent with a two-year compliance date. Revamps will focus on new nutritional findings, realistic serving sizes, and overall design.
THREE NEW CHANGES TO LOOK OUT FOR:
• Nutritional findings
• Serving sizes
• Design changes
NUTRITIONAL FINDINGS:
New labels will ensure that people are aware of what exactly a product contains and how it affects their daily nutrition.
Added to the Label:
Vitamin D and potassium added to the label, alongside iron and calcium.
No Longer Required:
Vitamins A and C are no longer required.
Calories from fat no longer required. Types of fat are more important than amounts, so trans-, saturated, and total fat will be the new standard.
SERVING SIZES AND PACKAGING
Labels will no longer report what we should eat, but what is typically consumed in one sitting. Changes will also be reflected in the packaging. Package size can be a determining factor in how much people eat and drink. Both a 12-ounce and 20-ounce container will be considered one serving under the new guidelines (see ). The consumer will be responsible for larger or smaller servings based on the nutritional information provided.
DESIGN CHANGES
The changes to the labels are more about rearranging information than razing the old system. Serving size will be placed on the first line, most likely as a reminder of what a serving size should look like. Calories will now be on the second line and prominently displayed. Percentages of updated daily values will now be on the left rather than on the right. The new elements will be displayed in larger type, and added sugar, potassium and vitamin D values, and a new footnote are yet to be determined.
ARE THESE CHANGES GOOD?
These changes are huge win for consumers. The newly proposed labels reflect what is relevant. First the design of the new label highlights the calories and makes it easy to read at quick glance. Second the label reflects what is typically consumed in one sitting, which will help consumers make more informed choices. Most important of all, the new label will require the percent daily value (%DV) for added sugars, which will emphasize the crazy amounts of sugar are in many processed foods. For example, Coke, containing 240 calories, would provide 120% of your daily added sugar intake. Drink a Coke and you are done for the day. The FDA is hoping by highlighting sugar content, it will help consumers make healthier choices and help with the US obesity epidemic.
As one might anticipate, many companies especially those in the soda or sugar industries are not too happy about these changes. The costs for companies may be huge, but the cost to our society and to the health of each and every one of us is farther greater.
TAKEAWAY
The FDA is aware of how monumental these changes will be and will give a two-year implementation date. Visit FDA for more detailed information regarding these and all labeling and nutritional guidance regulations as they impact packaging designers, their clients, and consumers.
Logo asal yang menunjukkan lambang bulan sabit dan lambang anak panah seperti separuh daripada huruf 'K' dilihat terlalu umum. Boleh juga dikatakan terlalu biasa. Atau pun ayat yang lebih pedas lagi terlalu membosankan dengan pilihan warna yang tidak masuk antara hijau dan merah.
Proses Logo Baru KOHILAL
Maksud Logo Baru
1. Huruf K difokuskan sebagai simbol kepada nama brand asal, KOHILAL.
2. Oleh kerana memfokuskan kepada pasaran ibu mengandung dan bersalin, simbol K turut merujuk kepada bayi yang baru lahir.
3. Manakala, simbol separuh bulatan berwarna hijau melambangkan bulan sabit yang sinonim dengan simbolik perubatan.
4. Simbolik separuh bulatan juga melambangkan dunia.
5. Secara keseluruhannya, ia melambangkan seorang bayi yang baru melangkah ke dunia ini.
Pilihan Warna
1. Untuk mengekalkan warna hijau yang sudah digunakan, warna merah digantikan dengan warna pink.
2. Tujuannya untuk dilihat lebih feminin dan ceria.
3. Warna pink turut menyerlahkan lagi warna logo baru dengan gabungan warna hijau yang lebih segar.
Jika anda berkunjung ke Taman Melawati lebih-lebih lagi pada waktu malam, anda akan dapat melihat signboard KOHILAL. Gabungan warna yang sesuai ini menonjolkan lagi kekuatan pada logo KOHILAL yang baru sekaligus menenggelamkan brand-brand yang ada di sekitarnya.
Syabas KOHILAL kerana bersetuju dengan pilihan logo baru ini! Semoga lebih maju dan berjaya pada masa hadapan.
Terima kasih.
